Marketing Analyst

💼 Position: Marketing Analyst

📍 Location: Latam (Remote)

💵 Compensation: $2,500–$3,000USD/month

🧭 Role Summary:

We are seeking a highly motivated and analytical Marketing Analyst to join our dynamic team. This role is pivotal in supporting our marketing efforts, focusing on data-driven insights and strategic recommendations to optimize our advertising campaigns. The candidate will work closely with various departments to drive growth and enhance our marketing strategies.

📊 Key Responsibilities:

- Conduct detailed analysis of marketing campaigns, including ad copy, bids, budgets, and audience segmentation. - Prepare and present reports and recommendations for client meetings. - Develop and manage dashboards for tracking performance metrics. - Collaborate with the internal team to identify key actions and recommendations for client strategies. - Engage in keyword research, ad copywriting, and creation of new ads and assets. - Configure and analyze split tests and A/B tests. - Manage and execute a backlog and roadmap for client projects.

- 3 to 5 years of experience in a B2C or B2B customer acquisition role. - Strong analytical skills with high attention to detail. - Proficient in using Google Ads Manager, Meta Business Manager, Google Merchant Center, LinkedIn, and Google Sheets. - Bachelor's degree in a relevant field. - Hands-on experience with search, shopping, and paid social marketing. - Ability to work autonomously and maintain accountability.

🌟 Nice to Have

- Experience in both agency and in-house marketing roles. - A background in finance or a related analytical field. - Familiarity with Asana for project management.

- Google Ads certifications. - Ability to tell stories with data and present quantitative changes effectively.