Paid Specialist

💼 Position: Paid Media (SEM) Specialist – Production

📍 Location: Remote - Mexico and Colombia

⏰ Schedule: Full time - 9:00 AM - 5:00 PM U.S. Eastern Time or Pacific Time

🧠 About Us

We’re an AI-powered performance marketing company focused on helping brands scale through paid search. We leverage advanced SEM strategies and proprietary technology to deliver high-impact, intent-driven campaigns at scale. Our approach combines data, automation, and creative optimization to reach users at the right moment with the right message.

Due to rapid growth and an increasing number of new campaign launches, we are expanding our production team to support high-volume execution across multiple accounts.

📑 Job Description

We’re looking for a detail-oriented and data-driven Paid Media (SEM) Specialist to join our Production team. This is a highly execution-focused role, ideal for someone who enjoys working hands-on inside platforms and optimizing campaigns at scale.

You will be responsible for managing, monitoring, and improving paid search campaigns across multiple accounts. The ideal candidate can quickly navigate Google Ads, pull insights, and make optimizations with minimal guidance.

This is a non client-facing role, focused on internal execution and performance.

📚 Key Responsibilities

Campaign Execution & Optimization:
Manage and optimize SEM campaigns across platforms such as Google Ads and Bing Ads, including keyword research, bid adjustments, and ongoing performance improvements.

Platform Navigation & Rapid Execution:
Quickly navigate Google Ads accounts, pull reports, and implement changes with minimal supervision.

Ad Creation & Testing:
Develop, test, and iterate ad copy and variations to improve CTR, conversion rates, and overall campaign performance.

Performance Monitoring:
Track daily campaign performance, identify trends, and proactively optimize based on KPIs.

Data Analysis & Reporting:
Analyze campaign data using Google Sheets/Excel and prepare internal reports with key insights and recommendations.

High-Volume Campaign Management:
Handle multiple campaigns across different accounts simultaneously in a fast-paced, high-growth environment.

Collaboration:
Work closely with internal teams (creative, data, development) to ensure campaigns are aligned and executed effectively.

Process Improvement:
Identify opportunities to improve workflows, automation, and campaign efficiency.

✅ Qualifications

• 2–5 years of hands-on experience managing SEM / PPC campaigns
• Strong experience with Google Ads — ability to navigate accounts, pull reports, and optimize campaigns with minimal supervision
• Proven ability to ramp up quickly in new accounts and environments
• Strong analytical mindset and attention to detail
• Experience managing multiple campaigns simultaneously
• Comfortable working in a fast-paced, high-growth environment
• Proficiency in Google Sheets / Excel
• English: Advance level (comfortable for internal communication)
• Availability to work 9:00 AM – 5:00 PM U.S. Eastern or Pacific Time

🌟 Nice to Have

• Google Ads Certification (Search preferred)
• Experience with automation tools or AI-driven campaign optimization
• Familiarity with large-scale or high-volume campaign environments
• Google Analytics
• Experience in digital marketing agencies

🎯 What Success Looks Like

• You can independently navigate and manage Google Ads accounts within your first weeks
• You proactively identify and implement optimizations
• You efficiently manage multiple campaigns without sacrificing quality
• You require minimal oversight for day-to-day execution

💡 Benefits

Work-Life Balance: We prioritize sustainable workloads and a healthy balance

Ownership & Growth: Opportunity to deepen your expertise and grow within the team

Long-Term Career: Join a company invested in your development

Collaborative Environment: Work with a team that values data, efficiency, and continuous improvement

🏷️ Tagged Skills

Google Ads
Bing Ads
Pay Per Click (PPC)
Google Sheets / Excel
Performance Marketing