Paid Media Specialist

Job Title: Senior Paid Media Strategist Work

Schedule

• Full-time, with 4 hours of overlap with 9 a.m.–5 p.m. U.S. Eastern Time.

Location

• Latin America and Canada (Remote)

Role Summary We are seeking an experienced Senior Paid Media Strategist to lead client relationships and execute paid media strategies for B2B companies. The ideal candidate combines technical expertise with confident communication, turning campaign insights into recommendations that drive pipeline and revenue.

Key Responsibilities

• Develop and optimize campaigns across Google Ads, LinkedIn, Meta, and Microsoft Ads.
• Manage 4–6 clients, aligning strategies with their business objectives.
• Lead client meetings, present recommendations, handle challenging questions, and establish clear next steps.
• Own budget allocation, forecasting, and spend pacing.
• Track demos, qualified leads, pipeline, and revenue through accurate tracking and CRM reporting.
• Proactively identify performance issues, risks, and growth opportunities.

Requirements

• 4+ years of paid media experience, including 3+ years in B2B and 1+ year in B2B SaaS.
• Experience owning client communication and leading senior stakeholder meetings.
• Strong Google Ads expertise and experience with LinkedIn, Meta, or Microsoft Ads.
• Experience managing USD 50,000+ in monthly ad spend across multiple accounts.
• Working knowledge of GA4, GTM, and HubSpot or Salesforce attribution.
• Proven results against qualified lead or pipeline targets.
• Agency or in-house B2B SaaS experience.
• Advanced English, autonomy, and strong organizational skills.

Nice to Haves

• Experience with Looker Studio or custom reporting tools.
• Familiarity with AI tools for campaign strategy and optimization.
• Experience managing international clients, particularly in North America.