Our client is looking for an experienced Social Media Manager who is passionate about beauty, social media, and has a strong track record in defining, building, and overseeing social media strategy while cultivating and nurturing a community. You will join a dynamic, collaborative, and fast-paced remote environment, working with top beauty brands to help them grow, engage, and support their community. The ideal candidate will have a social-first approach, be flexible and proactive, and know how to juggle multiple projects in real time.
What you’ll do
- Social Media Management & Strategy: Develop strategies to grow clients’ social media engagement across platforms (Instagram, TikTok).
- Content Calendars: Create and manage calendars, plan content, include events, holidays, and captions.
- Content Creation: Brief designers/creators, leverage UGC, and create content when needed.
- Captions & Copywriting: Write compelling and flawless captions in English.
- Instagram Story Strategy: Concept, plan, and create when needed.
- TikTok Content: Brief, create, and manage TikTok content as needed.
- Performance & Reporting: Track KPIs, analyze results, provide monthly reports with key learnings and recommendations.
- Community Engagement: Support engagement, develop tone of voice, and identify proactive opportunities.
- Research & Trends: Stay up to date on beauty/social trends, propose innovative content ideas, and monitor competitor activities.
- Client Interaction: Act as day-to-day contact, respond to strategic questions, and eventually lead client calls.
- At least 3 years of social media experience, specifically with beauty brands (large/global brands preferred).
- Fluent English (oral & written) – error-free communication.
- Bachelor’s degree.
- Strong experience in content calendar management (Instagram & TikTok).
- Experience writing captions and managing brand voice.
- Proven ability to manage client communication and act as the main point of contact.
- Proficiency with Canva and CapCut.
- Remote work readiness: owns personal computer and can work 9:00–6:00 PM EST.
Location: Remote (Latin America)Salary Range: $1500 - $2,450 USD per month.
Nice-to-Have:
Previous experience at top beauty groups (e.g., L’Oréal, Estée Lauder, Coty, etc.). Portfolio showcasing beauty-focused social media campaigns. Experience leading social assessments and client strategy sessions. Knowledge of Adobe Suite or additional content tools. Comfort with appearing in or creating content on short notice.